This blog will thoroughly guide you on how to conduct a technical SEO audit for your website but Before diving deeper into the topic first, we have to know what a technical SEO audit is!
What is a Technical SEO Audit?
Technical SEO audit is an in-depth analysis of a website’s technical parts related to search engine optimization.
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In more simple words this refers to the technical elements of your website that are directly related to ranking factors for search engines like Bing or Google.
What is the Goal of a Technical SEO Audit?
The goal of a technical SEO audit is to check that a site is properly optimized for many search engines like Google, Bing, etc.
It helps search engines like Google to crawl and index your website more successfully to improve its performance and rankings.
You can find and check technical issues by auditing your site on a daily basis.
5 Steps to Perform an Advance Technical SEO Audit:
Now is the time to dive into the pool of knowledge regarding advanced technical SEO audit guides.
Crawl your site:
Crawling your site is a very important step to improving SEO. what you need to get started is some tools such as DeepCrawl, Semrush, google search console, and Spyfu.
Let me tell you about the tool Semrush. Semrush’s on-page SEO helps you to improve your SEO strategy, content quality, technical SEO, and backlinks of your website. It provides you with a list of actions. In this way, you can improve your ranking.
Crawlers help you to search broken links, page title issues, bad keywords, and poor images.
crawl tools also help you to detect duplicate content, unlinked pages, and excess redirects.
If you want to see your crawl budget then use the Google search console.
Now you must be thinking about what a crawl budget is
The crawl budget is simply the number of pages on your site that google analytics crawls and also how frequently it does so.
In a nutshell, use these tools to know how many numbers of URLs, issues, and indexes your website has. And then resolve them to improve your website performance.
Spot index issues:
If Google is not crawling your website pages, it means that it may be not properly indexed. A few common indexing issues are:
Indexation errors
Sitemap issues
Robots.txt errors
In the Google search console use the coverage report to check your site indexation. As a result, you will get to know which pages are indexed and which are not, so you can easily fix them.
Remember to optimize your crawl budget to make sure that your pages are regularly indexed to be visible on Google.
If your pages are properly indexed without any issues then they will be only shown in search results
Identify image problems:
Image optimization is the most neglected part but it is very important in technical SEO audits.
Make sure that images are error-free.in this way, you can rank your site as it will improve accessibility, increase traffic from google photos, and better loading speed.
Some of the technical images problems are:
The image file size is too large
Broken images
Missing alt text
HTTPS page links to HTTP image
Check internal links:
It can work wonders for your search rankings if your website follows a logical hierarchy. So for that it is important to track internal and external links both.
When web pages are removed or deleted they result in broken links as well.
You should identify and resolve any orphan pages that don’t have internal links.
Test your site speed:
The most important factors for your website are the speed of your site and ease to view and compatibility with different browsers. These things matter a lot in SEO. people have no time and they don’t want to wait too much for the websites to load. If it takes too much time we are very sure that the visitor may bounce.
Google always favors responsive pages. So it means that your site speed is very crucial in technical SEO audits.
If your website is taking more than 5 seconds to load, so it means your ship will sink. There is a 90% chance of a bounce rate. another important step is to make sure your website’s Interaction to Next Paint (INP) is below 200 milliseconds which makes rank high on Google.
So to check the speed of your site use the Google PageSpeed Insights tool. This tool is very amazing to check the speed of your website and how it is performing. And the most amazing part of this tool is it also guides you on how to improve the speed.
Wrap up:
The purpose of a technical SEO audit is to optimize websites to make them easier for users to navigate and easier for indexing bots to understand. There are many elements in SEO audit, but by following this five-step process, you won’t miss a thing. If you have any queries feel free to ask.
