Video content is rapidly taking over the digital marketing space. As one expert said, people are reading less and seeing more. Of course, the rise of video content shouldn’t surprise anyone.
As always, search engines and social media platforms quickly find trends. Now they are providing more videos to meet the needs of unsatisfied users and create video marketing challenges.
No one can predict the challenges of a new marketing strategy. The challenges facing retailers will become clear when a joint marketing plan is adopted.
So, if you are new to video marketing or trying to improve your marketing game, this is the blog post to read.
Today, let’s take a look at 10 challenges preventing marketers from embracing and succeeding in video marketing.
Challenge #1: Getting started
Don’t be surprised. Breaking into a new field is always difficult, especially when it comes to video production and marketing.
There are many places to start, and the fear of starting with the wrong move can deter even the most talented.
At first, video marketing may seem like an insurmountable hill, but with proper planning, you can get off to a good start that can yield rich results.
Solution: Get into video marketing easily by creating a simple process to help you create and promote your first video.
Step 1: Decide why you are creating the video and what you intend to achieve with it. Defining goals will help you narrow down the type of content you want to create.
Step 2: With your goals in mind, try to find the type of content that increases your chances of achieving those goals. You have options: educational videos, seminars, corporate culture videos, how-to videos, interviews, webinars, testimonials, and more.
Step 3: If creating video content is a daunting task, outsource some or all of the process to a video editing service. Also, if you decide to create content in-house, you will have to do the writing, production, and editing.
Step 4: Finally, you will decide how your video content will engage your audience and metrics to track content performance.
Challenge #2: Develop content that will resonate with your audience
For every engaging and compelling video, there is plenty of mediocre content. Most video ad campaigns fail because the content isn’t rich or engaging enough.
Your audience may not like the video content you like. A video will be successful if the audience likes it.
Solution: Survey your audience to find out their likes, dislikes, and pain points. Prepare the audience and use it as a guide to add those little things that make your audience love your video content.
These small things can be anything from “a common problem faced and a solution” to “the intelligence, tone, and style of the content that the target audience likes.”
If you’re risk-averse and don’t want to try a new topic for your first video, turn your blog into a video. Blog posts of your target audience can be turned into videos to expand their reach.
Even if you are making video content for your customers regarding increasing prices or something else, you should know what your customers might want to hear or watch. You better read “Tips For Increasing Prices Of Your Beauty Salon Without Hurting Customers” to understand what it means.
Challenge #3: Finding Time
Time-consuming to create a video is an understatement. Video production is a multi-step process. It is a job that requires time, resources, effort, concentration, and creativity.
Naturally, marketers with a million things to do find it difficult to turn their attention to video production. Unfortunately, even for video marketers, video production may not be the most important thing.
Many marketers often see the power of the system, and they focus on other marketing methods that produce quick results, instead of spending time on video production.
Solution: There are two ways that anyone can accept. One can save you time in video production. You still need to take the time to create the video, it doesn’t matter.
The solution involves converting old (preferably very good) videos into short videos suitable for social media platforms. A video editor is all you need to get the job done.
The second concept is the same thing we discussed in the previous section. Use creative functions and video editing.
Challenge 4: Keep publishing your videos
To build your presence among your audience, you need to regularly post videos on YouTube or other social media platforms. Occasional videos may not generate loyal viewers who eventually turn into potential paying customers.
With millions of videos uploaded every day, your audience is sure to receive hundreds of video recommendations on their timelines. If you don’t engage with them regularly through video content, it’s easy for them to forget about your brand.
While marketers hope to meet the needs of their growing audience, providing regular videos is a daunting task.
Solution: Focus on choosing the video marketing challenges that guarantee the best results. Assuming that most of your audience is on TikTok, there is no point in investing in Facebook videos.
All media are covered. Focus on channels that resonate with your audience (TikTok in our example).
Use email marketing to connect with your audience. Don’t wait for the audience to come to you. Watch videos from them using the email marketing platform.
Instead of posting an hour-long video every three months, break it up into smaller videos and create a new series of videos every week.