If the title of this post has hit you and you want some answers, you are probably thinking about increasing prices in the business of your beauty salon.

With inflation at an all-time high, now may be the best time to consider increasing prices in business with the current pricing plan.

Maybe you’ve been thinking about doing this for a while, but put it off for fear that it might hurt your business.

If this sounds like you, we totally understand. Raising prices can be uncomfortable. But with the right salon price tag and other best practices you’ll find on this blog, you should be able to make the switch with confidence. After all, you deserve it!

Here’s the thing: Although a small percentage of your customers may leave at first, the better customers will be willing to pay you. So even if it doesn’t feel right at first, don’t lose sight of your benefits.

Read on to learn all about raising prices the easy way.

When is the right time to increase salon prices?

How do you know when it’s time for a price hike? Apart from understanding, there are really some clear signs that will tell you if you are on the right path.

Your prices are lower than market rates/You provide professional service

A good place to start is to look at what your competitors are charging. If you’re paying below the market rate, that’s a sure sign that it’s time to raise your rate.

Also, if you offer professional services, you can also raise a reasonable price.

You are not charged for most of the steps required in the service

Today’s customers are demanding more expensive results than ever before. In the past, customers might want a two-hour highlight, while today’s customers expect a root shadow or even more toner in addition to highlights. This can add up to five hours to the client’s desired results.

All of this is to say, it is important to pay for the extras in between. These results require time, products, and skill, and you will pay for it!

You haven’t raised your prices in time

Another sign that it’s time to raise your prices is that you haven’t raised your prices in time. As a general rule, you should review the price every 12 to 18 months.

Your profit margin has dropped significantly

If your profit margin drops significantly, either due to general inflation, housing increases, product price increases, shipping costs, or employee retention, you will raise your prices in time.

You work hard (80% to 90% guaranteed)

If you’re busy – about 80 to 90 percent of your orders are booked in two to three months – or you’re working 10 to 12 hours a day that is a clear sign that it is time to raise prices. That’s good news, though: it means supply exceeds demand!

Different ways to increase the price of your beauty salon

Remember, there are other ways you can consider increasing the value of your beauty salon:

  • Provide service level. One way to increase the price is to offer a quote based on the qualifications and experience of the stylist. For example, your experienced stylist may pay more than a new graduate.
  • Upsell. In addition to their hair services, you can also see if customers are interested in hair products or other accessories.
  • Increase business value. Another way to increase the value of your beauty salon is to increase the price of your products.
  • Also, if you are putting more effort into marketing, then you must consider increasing the price. Make sure you are not facing any video marketing challenges. Otherwise, there are a few solutions that you must go through too. For this, you must read “How To Cope-Up With Extreme Video Marketing Challenges?”

Best practices for cost optimization

Although you should be comfortable with the idea of ​​raising your prices (because you will need to raise them every year or so!), there are some obvious points:

  • A reasonable price increase. Consider checking your price list every year. If you’ve never raised your prices before, or you haven’t raised your prices in years, don’t try to make up for a lost time. Good luck with the ten percent increase.
  • Consider honoring your previous price list for previously commissioned work. It’s up to you, but if you increase the price after the customer has booked the service at the pre-agreed price (that is if the customer has booked through online booking platforms), you may encounter the market is not satisfied.


How do you inform customers about price increases in beauty salons?

One of the most important things you can do if you are thinking of raising your prices is to tell customers that you are making a change.

You can do this by posting store price increases, posting ads on your website, or even posting on social media. You can also place a sign in the welcome area.

Of course, it’s usually best to do all of these things so that all of your customers have a better chance of seeing that you’ve added a price list.

For some customers, such as long-term customers, you can write a personal letter.