The need of social media analytics is important in this digital era because without having proper analytics we just cannot develop and improve the efficiency of business metrics. No individual and No organization can go with blind without having social media analytics tools. Social media analytics tools show you key indicators of social media activities. It is imperative to monitor social media analytics frequently as to be right on track .Below are the top seven social media analytics tools .
1.Social Status
Social Status has an interactive suite of mainly four platforms for social media analytics which is Profile analytics, ads analytics, competitor analytics and influencer analytics. It also offers to automate social media reports for free with no requirement of credit card. It starts with limited free plan and starter plan is priced at $29 while enterprise plan is priced $1499
2. Agorapulse
Agorapulse is an easy to use Social Media analytics tool which allows to stay organized, save time, and easily manage inbox, publishing, reporting, monitoring, and team collaboration tools. It is also integrated with Instagram, Twitter, Facebook, LinkedIn, YouTube and bitly. It also helps to optimize your content and communicate efficiently . It starts with limited free plan for 30 days and pro plan is priced at $79 per month
3.Iconosquare
Iconosquare helps to monitor content performance and channel growth as well as scheduled posts. Its advanced analytics are super easy to understand. It makes the most out of your social media performance by making insightful, data-driven decisions based on intelligible analytics. It also has a customized dashboard which quickly visualizes the metrics most relevant and scheduled reports helps to stay on top. It offers Exclusive Analytics for promoted Instagram content on selected plans. It has a Multi-profile management feature from one dashboard by which multiple social profiles for different brands and companies can be added . It offers free 14 day trial and Pro plan is priced 49$ per month while advanced plan is priced at $79
4.Pally
Pally is a social media scheduling platform for digital agencies. It is best for scheduling clients social media postings in one go and multiple social platforms. At present it is currently integrated with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest and TikTok. It also helps to manage conversations from one inbox , reply to all comments, DM’s, reviews and more for all social platforms, from one inbox.It gives detail insights for Instagram, Facebook, Twitter & LinkedIn in terms of what is working best and what is not. It has great team features to Collaborate with your team members on every post. It offers free 14 day trial and Premium plan is priced 15$ per month per social group
5.Hootsuite
Hootsuite is jack of all trades with the combination of social media management, listening, publishing and analytics tools. The best about is it determines what content is working best and helps to increase the reach of your posts and effectiveness of ads. The detailed analytics feature give you a fair understanding of social performance across all social platforms. At present hootsuite is integrated with Facebook,Instagram,YouTube,LinkedIn,Twitter,Pinterest.It offers free 30 day trial and pricing starts from 19$ per month to $599 per month
6.Sprout Social
Sprout social is the best and on top of all cross channel social media analytics. Sprout is designed to give you speed in an interactive user friendly dashboard and it display social insights right up front. Weather it is about tagging or what is trending, everything in between is at your fingertips. Perhaps performance data for your internal team can be accessed .Similarly it really gives you good hand in understanding about competitor activities so that way you can setup your benchmark against others in your industry. It offers your 30 day free trial and priced packages starts from $89 to $249 per month
7.Google Analytics
As the name itself tells the story, Google Analytics is the most efficient social media analytics tool only if it is understood correctly. From the operating perspective it is not as user friendly like other platforms but it takes some times to be friendly. Once you understand its operating functions than it becomes easier to establish all your business metrics. It is commonly used for tracking website metrics. Google Analytics is a gigantic social media analytics tool which can be used to analyze metrics and create reports about all of your social media accounts. Most importantly it is completely free which is a big bonus for everyone.
