Artificial Intelligence is rapidly covering the world. From providing ultimate solutions to obsoleting traditional practices, new technology is offering promising services to mankind. 

Here comes another incredible development in how we generate information in the digital world. Generative AI is something you cannot take your interest in. 

In recent news, you can see how people are raving about the new technology. Industries are moving their operations in such a way that automation can help them find the best path with no more struggles. 

Let’s delve into the concept of “what is generative AI?” and see what the new technology has brought to us. 

What Is Generative AI?

Generative AI is a recent development in the world of content writing. The technology revolves around learning from current artifacts and generating new yet realistic artifacts. These reflect characteristics that are relevant for training data but don’t require repetition.  

You can use the technology for generating novel content, such as music, images, video, text, speech, software code, and product designs. 

Well, the question “What is generative AI” unfolds a lot of concepts that one should know about. Generative AI incorporates a lot of techniques that continue to evolve. The cardinal technique is none other than AI foundation models, which are trained on plenty of unlabeled data that can be used for various tasks with just an addition of fine-tuning. Not only this, but it uses enormous computing power and complex math to create a training model. Perhaps, these models are closer to prediction algorithms. 

Recently, generative AI is commonly used in creating content in response to natural language requests. It doesn’t require entering code or knowledge. However, the technology works best with enterprise use cases that are massive and includes innovations in chip design, drugs, and material science development. 

What Is The Hype Behind The Use Of Generative AI?

If you are finding answers to what is generative AI, you need to go back to where it all started.

Several top Tech influencers and critics have researched artificial intelligence since 2020. They figured out how generative AI was growing its roots in the development process and became one of the significant innovations in the fast-paced era. Today, it has reached the peak of expectations and many of us are looking forward to putting the technology to the best use. 

However, it only became part of the main headlines in late 2022 when ChatGPT, an uses artificial intelligence chatbot with more human capabilities to interact with, was launched. 

OpenAI launched ChatGPT, which gained popularity overnight and electrified public attention. Many professionals and industry leaders have put the tool in use for various purposes and it is producing amazing results too. The impactful technology seems to bring an ultimate change in almost every area. The hype will only lessen when the reality of implementation sets in. Yet, the chance for generative AI to grow with more awareness and discoveries is what everyone is anticipating. The technology fits into more innovative applications in our daily work and life. 

How Generative AI Can Be Used?

According to studies, the use of generative AI is growing rapidly at a CAGR of 27.02%. The massive integration of technology in various industries proves how human lives are dependent on machine-generated solutions. However, the incredible response can widely be seen in content creation, content improvement, generative engineering, synthetic data, and generative design. 

There is more to know about “what is generative AI”. And then it comes how to bring the technology in use. Well, people today are searching further in the context and they are more concerned about how generative AI can be used.

There are some high-level practical applications that one should be aware of. These include:

1. Finding appropriate answers to tough questions 

The technology enables users to locate relevant answers based on prompt information and data. You just have to input the question and wait for the technology to help you out. 

2. Content augmentation and creation 

Generative AI produces creative drafts for you in text form according to the preferred style and length. 

3. Sets tone 

The technology uses text manipulation techniques to modify tone so that you achieve soft or professional content. 

4. Summarization 

You can achieve short versions of any article, conversation, email, or even web page.

5. Simplification 

It allows you to get content with easy titles, specific outlines, and even key content. 

6. Personalized content for specific use cases 

The technology helps you get personalized content by sorting sentiment, topics, and more. 

What Are The Benefits Of Generative AI?

The AI architecture comprises several different foundation models including generative-pertained transformers. These are innovative channels that help in automation, augmenting humans or machines, and even executing IT processes and businesses. 

There are some prominent benefits of using the technology which are rapid product development, improved customer experience, and enhanced employee productivity. However, these benefits vary from use case to use case. 

The users must be sure about the realistic usage of the technology. It provides value to the users who are mostly looking for service-based results and thus, comes with some limitations too. The AI technology creates artifacts, which can be biased or inaccurate too. Hence, human validation is equally important to save you from a huge loss. 

What Are The Prominent Risks Of Using Generative AI?

With every technology offering unlimited solutions to mankind, there are some risks too. These are the limitations that every user should look into before investing in the technology. It is also said that these risks are significant and evolving rapidly. 

You can even figure out how the technology is being replicated. Threat actors are quite active these days and you notice so many tools are claiming to be the real AI content creators. You just have to keep your eyes wide open for producing safe and intriguing content for the audience. 

If we talk about ChatGPT and similar tools, these are trained on a large amount of available public data. Such tools are not complying with General Data Protection Regulation (GDPR) and other copyright laws. 

Some of the risks associated with the tool usage are as follows:

1. No transparency 

Such tools look really incredible from the inside and offer you much. However, these are unpredictable and even companies find it difficult to sort out the problems. 

One of the biggest issues found here is the lack of transparency. You cannot check or validate how the tool works. Hence, it is important to rectify the content before taking it to the public. 

2. Inaccuracy 

Of course, you cannot 100% rely on generative AI. It comes with inaccuracy issues too. This means not all information it gives you is accurate. Even ChatGPT claims that the content is AI-generated hence, you need to be really sure about the information before introducing it to the public. 

Fabricated answers and unauthentic facts can change the whole game. Make sure you are satisfied enough with the appropriateness of the content before it is too late. 

3. Biases 

The tool doesn’t control biases. Hence, all you need is the perfect set of policies and controls that can help you detect biased outputs. Just be consistent while dealing with such issues because all you need is some legal guidance to check if the content is biased-based or not. 


AI is the future. Today, almost every business is functioning on the responses and solutions generated by automation tools. One of the greatest developments in the area is generative AI. Your whole world can simply change if you adopt the tool and use it wisely. You just need to be sure about what is generative AI because if you are not aware of the concept, you cannot achieve the right content. So, explore the technology and bring it to use in the best possible way.