AI content writing tools have been in trend for many months. Several users prefer AI content writing tools to ease their process and enhance their writing skillset. However, the content generated through AI tools is considered spam, as stated by John Mueller and webmaster guidelines. Read through the blog to unravel the details and chances of ranking AI written content and many more.

Google prioritizes high-quality content, that satisfies user intent, and enhances user experience. Therefore, search engines require helpful, quality content that produces expertise, authoritativeness, and trustworthiness in users’ minds. However, using automation or AI-generated content to manipulate search engine rankings. As per John Mueller, the content generated through Artificial intelligence is considered auto-generated content, which could lead to manual penalties.

Several freelance content writers and website owners don’t want to spend much time and effort on the content and thus find ways or strategies to publish and rank their content through effortless means.

Read through the blog to understand how the best digital marketing agency or SEO agency in Chennai performs the best SEO practices to deliver helpful content that resonates with the target audience, satisfies the user intent, and makes the content stand out among others.

Did you know?

    AI-generated content is gaining traction and popularity over time and is expected to grow immensely in the upcoming years. AI is expected to generate an estimated $15.7 trillion in global GDP by 2030, a 26% increase from 2021, demonstrating how rapidly this industry is expected to grow.

What is an AI content writer?

AI content writers are software programs that create written content automatically using artificial intelligence (AI) and natural language processing (NLP) technologies. With little or no human intervention, these programs can generate articles, blog posts, social media content, product descriptions, and other types of written content.

Does AI-generated content rank?

Yes, the content that satisfies user intent, enhances user experience, and abides by the search engine webmaster guidelines will rank and have the edge over others. However, as a writer, if you rely on the AI-generated content tool, you may be disappointed in ranking. Google is trying to combat these spam practices through its effective strategies and updated algorithms, which will not rank the auto-generated content that does not satisfy the user intent. Instead, search engines require writers to produce helpful, transparent content that serves the purpose of writing.

Can Google detect AI-generated content?

After the announcement of John Mueller, several writers, and users wondered if search engines could detect AI-generated content and impose penalties. However, as per several sources, there are no claims that Google can detect AI-written content automatically, but they are authorized to take required actions if they find such content.

Google has developed its own Natural language processing (NLP), and it may be able to tell if AI created the content. However, while AI content provides users with a writing assistant to help them create new content when their creatives become stale, NLG alone will not help much with the ranking factors we discussed.

Does Google penalize AI writing?

If the content created is generated by adhering to the guidelines along with the following:

    Appropriate use of the AI automation tools

    Satisfying user intent

    Not manipulating search engine rankings and going against spam policies, the content is approved by search engines.

Thus, users can use several AI tools to edit their content or blog posts, but however, the human touch and proper editing skills are required to tweak the content that satisfies user intent. In a nutshell, it is about quality content, enhancing user experience, and making them stand out among others in the most competitive way.

How to rank AI-generated content?

    Effective keyword optimization: Like any other content, AI-generated content requires effective keyword optimization efforts to rank in the search engines and satisfy the user intent. It is vital to include keywords in meta descriptions; however, titles do not involve keyword stuffing and duplicate content practices. Ensure the content is engaging, useful, and informative to the target audience.

    Creating an effective content marketing strategy: Conduct keyword research for the AI-generated content that resonates with the target audience and ranks in the SERPs. It is vital to use analytics tools to monitor performance and refine the content marketing strategy with timely efforts.

    Humanizing the AI content: To make the AI-generated content rank well, engaging the content with a conversational tone is vital, creating a sense of human touch. It is vital to check how the content is presented by formatting it and using multimedia elements like infographics and videos. Doing this increases the chances of content ranking and enhancing user experience.

    Evaluate content originality: It is vital to check the content’s authority, credibility, and authentication to rank them and enhance the user experience. As search engineers look for original content, that satisfies user intent, is vital to offer helpful content which resonates with the target audience. Several tools can be utilized to unravel the originality of the content. These tools use machine learning algorithms to detect similarities between AI-generated content and existing content on the web.

Unlocking the power of content with echoVME Digital

echoVme Digital, one of the best digital marketing agencies in Chennai, is prominently known for offering helpful content that satisfies user intent and enhances user experience. Our SEO professionals are known for offering cutting-edge SEO services and making the content stand out.  

Wrapping Up

While search engines such as Google have algorithms that aim to provide the best user experience possible by ranking high-quality, relevant content, the use of AI-generated content can be considered a grey area.


While some AI-generated content may be able to rank on search engines, the content’s quality and relevance are important factors in determining its success. Furthermore, search engines are becoming more adept at detecting and penalizing low-quality content, including AI-generated content that lacks coherence or is too generic. Thus, offering content that satisfies user intent and offers a competitive edge over others is vital.